BBC News
Audience-facing
Web-based, responsive
Article re-design
Audience-facing
Web-based, responsive
Audience-facing, responsive web
Re-designed the News article experience and build a new article that supports the BBC in creating better content: more compelling reading experience, which reaches new users and drives longer engagement
Re-designed the News article experience and build a new article that supports the BBC in creating better content: more compelling reading experience, which reaches new users and drives longer engagement
- Team:
UX Designer, Product Manager, Editorial staff, UX researcher, cross-product teams, CMS team, accessibility champion - Responsibilities: Workshop facilitation, early concept testing, qualitative research, research analysis, concepts, visual design, prototyping
- Project timeline:
12 months
(the current team still works on it)
Understand
I worked on an audit to understand the internal landscape of different article types that exist.
What is essential to them and what are their characteristics to make them different from other article types?
User profiles helped us learning about different consumption preferences.
Exploration
In a design sprint with UX designers, editorial staff, developers and product managers we formulated HMWs to start ideating.
What do different users want?
What kind of content types are they most interested in?
How do they choose content?
Learn
With our research team we conducted early concept testing.
While capturing user behaviours in context of news and other types of content.
Frequent user testing nationwide with users of different age range, demographic background, and special needs resumed after iterations which included accessibility testing too.
Outcome
The article re-design is currently still ongoing, with roadmap and priorities evolving.
One of the version releases can be seen below.
Old Article structure 2019
New article 2021
©Ngan-Thi Dang